OBSERVED IN REAL USE · Anthropic 2026
15%
of this role’s work is already showing up in real Claude usage (Anthropic Economic Index).
Still standing — but the ground is warm.
54% of this role’s O*NET tasks are within reach of today’s AI. That is the core-weighted exposure score from Eloundou et al. 2023 (“GPTs are GPTs”). It measures a capability ceiling, not a headcount forecast. Heavily exposed. Most of the tasks are within reach of today’s AI.
WHAT AI CAN ALREADY DO
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer
- Process all correspondence and paperwork related to accounts
- Write copy as part of layout
- Write sales outlines for use by staff
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising
WHAT IT STILL CAN’T
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge
- Arrange for commercial taping sessions, and accompany clients to sessions
THE HONEST PART. A percentage is not a pink slip. High exposure usually means a role shrinks and shifts toward judgment, direction and responsibility: the parts a model can’t sign its name to. Exposure ≠ displacement. Breathe.
"My job is 54% cooked. What’s yours?"
SOURCES: O*NET 30.3 occupational tasks · Eloundou et al. 2023 (“GPTs are GPTs”,
arXiv:2303.10130) · Anthropic Economic Index 2026 (CC-BY) |
how this is calculated |
last updated 2026-07-16