OBSERVED IN REAL USE · Anthropic 2026
21%
of this role’s work is already showing up in real Claude usage (Anthropic Economic Index).
Automate-adjacent. Keep the parts only you can sign off on.
50% of this role’s O*NET tasks are within reach of today’s AI. That is the core-weighted exposure score from Eloundou et al. 2023 (“GPTs are GPTs”). It measures a capability ceiling, not a headcount forecast. Heavily exposed. Most of the tasks are within reach of today’s AI.
WHAT AI CAN ALREADY DO
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound
- Manage own accounts and projects, working within budget and scheduling requirements
- Present final layouts to clients for approval
- Work with creative directors to develop design solutions
WHAT IT STILL CAN’T
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities
THE HONEST PART. A percentage is not a pink slip. High exposure usually means a role shrinks and shifts toward judgment, direction and responsibility: the parts a model can’t sign its name to. Exposure ≠ displacement. Breathe.
"My job is 50% cooked. What’s yours?"
SOURCES: O*NET 30.3 occupational tasks · Eloundou et al. 2023 (“GPTs are GPTs”,
arXiv:2303.10130) · Anthropic Economic Index 2026 (CC-BY) |
how this is calculated |
last updated 2026-07-16