OBSERVED IN REAL USE · Anthropic 2026
25%
of this role’s work is already showing up in real Claude usage (Anthropic Economic Index).
The model already does most of this before its first coffee.
87% of this role’s O*NET tasks are within reach of today’s AI. That is the core-weighted exposure score from Eloundou et al. 2023 (“GPTs are GPTs”). It measures a capability ceiling, not a headcount forecast. Deeply cooked. Almost the entire task list is something a model can already attempt.
WHAT AI CAN ALREADY DO
- Vary language and tone of messages based on product and medium
- Present drafts and ideas to clients
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material
WHAT IT STILL CAN’T
- Almost nothing here is clearly out of reach. That’s the warning in this one.
THE HONEST PART. A percentage is not a pink slip. High exposure usually means a role shrinks and shifts toward judgment, direction and responsibility: the parts a model can’t sign its name to. Exposure ≠ displacement. Breathe.
"My job is 87% cooked. What’s yours?"
SOURCES: O*NET 30.3 occupational tasks · Eloundou et al. 2023 (“GPTs are GPTs”,
arXiv:2303.10130) · Anthropic Economic Index 2026 (CC-BY) |
how this is calculated |
last updated 2026-07-16